AutoLogicLost Revenue CalculatorBook a Demo
Revenue Diagnostic Tool

How Much Revenue Is
Your Business Losing?

Every missed call, unanswered enquiry, and dormant CRM lead represents revenue that already exists in your business. Use this calculator to see exactly how much.

71%of leads dropped after one follow-up attempt
78%of buyers purchase from the first responder
40%of 'dead' leads still buy within 90 days
80%of after-hours callers won't leave a voicemail
Step 1 — Your Numbers

Tell Us About
Your Business

Database Reactivation
Dormant / Unconverted Leads in CRM2,500

Leads that enquired but never purchased

1005k10k15k20k
Average Vehicle Profit per Sale (£)£1,200

Front-end gross profit per unit sold

£200£1k£2k£3k£5k
Speed to Lead
New Inbound Enquiries per Month150

Leads from website, AutoTrader, social, walk-ins

102505007501,000
Current Lead Response Time45 min

How long before your team typically responds

1 min1 hr2 hr3 hr4 hr
Missed Calls & After-Hours
Estimated Missed Calls per Month (Sales & Aftersales Combined)80

Calls that go unanswered or to voicemail

0125250375500
Service Department
Average Repair Order Value (£)£320

Average value of a service booking. Based on your missed calls figure, an estimated 15% are service enquiries — this calculates the booking revenue lost when those calls go unanswered.

£50£250£500£750£1k
Live Calculation
Estimated Monthly Revenue Being Lost
£107,402
Based on your inputs — see annual projection below
Breakdown by Category
Database Reactivation
40% of dormant leads still in market × 8% conversion
£96,000
Speed to Lead
Leads lost to slower competitors
£1,417
Missed Calls
80% of missed callers don't leave voicemail
£7,680
Service Department
Missed service bookings & after-hours calls
£2,304
Annual Revenue at Risk
£1,288,818
Estimated Recovery with AutoLogic
Conservative 25–35% recovery rate
£386,645/yr
Calculations use conservative industry benchmarks: 40% of dormant leads re-enter the market within 90 days; 8% DBR conversion rate; 22% of new leads lost to slow response; 80% of missed callers do not leave a voicemail; 15% of missed service calls convert to bookings. Figures are indicative and will vary by dealership.

Ready to recover this revenue?
Book a free 20-minute call and we'll show you exactly how AutoLogic works for businesses like yours — with no obligation.

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Why the Numbers Matter

71%
of automotive leads are dropped after just one follow-up attempt by sales teams — leaving the vast majority of your CRM untouched.
Industry research — automotive BDC performance studies
78%
of car buyers purchase from the first business to respond to their enquiry. Speed is not a courtesy — it is a commercial imperative.
MIT Lead Response Management Study
40%
of leads marked as 'dead' or 'lost' are still actively in the market and will purchase within 90 days — from someone else if not from you.
Automotive CRM reactivation studies
80%
of callers who reach voicemail simply hang up and call the next dealership. Every missed call is a lead that your competitor answers.
Telephony industry data
39%
engagement rate achieved by conversational SMS reactivation, compared to 1–2% for email and 3–5% for cold calling on dormant leads.
SMS marketing benchmarks — automotive sector
92%
of car buyers read online reviews before visiting a showroom. A dealership rated below 4.0 stars is effectively invisible to most buyers.
BrightLocal Consumer Review Survey